SINGAPORE: With the Lunar New Year just weeks away, lion dance groups will be getting ready to grace the spotlight.

These days lion dance groups are getting more savvy in their marketing.

To let people know more about the lion dance culture, a Singapore group specialising in Hong Kong-style lion dance, produced 2,000 booklets to market its services to companies.

So far, they have received five to ten per cent more bookings, compared to the last Lunar New Year.

The lion dance troupe are also becoming more tech savvy. Besides having their own website, they are also on the social networking site, Facebook.

While dancing to the tech tune, they have also reduced their fees in response to the economic climate. For some performances, the fees are about 20 per cent cheaper.

They are hoping that with these measures and good luck, the lion will continue to dance its way out of tough times this year. - CNA/vm