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SINGAPORE : The October 24 dollar-per-litre fuel offer by Shell has stressed the need for companies to be more socially responsible in planning promotional events.
In a written answer to questions in Parliament, Transport Minister Raymond Lim said that Shell had informed authorities of the promotion, and had taken steps to manage traffic congestion.
However, the offer was more popular than anticipated and resulted in a number of instances where traffic congestion was "not acceptable."
The Land Transport Authority (LTA) took steps to manage congestion by adjusting traffic light timings and informing motorists about jams.
Mr Lim said the public can expect organisers of future promotional events to plan better and provide for more resources for traffic and crowd control.
The authorities will also work with the organisers of such events to minimise a recurrence of such traffic incidents. - CNA /ls
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