"We Are One" project unveils Singapore LEGO map
Posted: 30 November 2009 2131 hrs

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SINGAPORE: The "We Are One" community service project came to a close on Monday at ION Orchard. The corporate social responsibility initiative by CapitaLand, LEGO Singapore and MediaCorp raised some S$300,000 for charity.

The project's LEGO structure also made it into the Singapore Book of Records for the largest Singapore map made of LEGO bricks, in terms of length and breadth.

Lucas Chow, CEO of MediaCorp, said: "When we first considered the economic downturn and how so many families in Singapore were affected, the purpose was not just to raise money for the needy. At the same time, it is to raise awareness that there are people out there we can help."

Over the past seven weeks, people from all ages and walks of life have put their soul into the "We Are One" project.

For the next two weeks, the public and companies can still make donations via the project's website – www.weareone.sg – to contribute to the worthy cause.

Senior Minister S Jayakumar, who is also co-ordinating minister for national security, said: "It's not so much how much was raised, how many hundred thousand bricks, but the involvement of people. It shows compassion... it has also been an innovative way of involving people and allowing them to show creativity."

Dr T Chandroo, chairman and CEO of Modern Montessori International, said: "We got our children involved because the message we wanted to put across to our children is... there are many who need help and at times like these, we must lend a helping hand."

The special LEGO structure will be on display at ION Orchard till December 1, 11pm, before it is dismantled.


- CNA/so