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SINGAPORE: Singapore's Media Development Authority (MDA) said the purchase of content rights such as for the World Cup is a commercial decision.
Its head for Competition and Market Access, Eileen Ang, said MDA will let market forces unfold.
MDA was responding to queries from Channel NewsAsia following a statement from SingTel and StarHub on its joint bid for the rights to air the 2010 FIFA World Cup.
The telcos revealed on Tuesday that though negotiations with FIFA are ongoing, the cost of airing the World Cup in Singapore had "escalated substantially".
Due to FIFA's confidentiality provisions, the telcos said they are unable to disclose other details.
But they said that "in an attempt to reach a value that is acceptable to FIFA to bring World Cup to Singapore, the price offered to FIFA would sacrifice all World Cup margins for both SingTel and StarHub while keeping the price affordable for consumers."
Still, the telcos said they will continue to negotiate with FIFA in an attempt to reach an agreement. - CNA/vm
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