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SINGAPORE : Singapore's first online charity platform, ClicktoAid, marries educational and entertainment games with charity.
The aim is to raise funds to help some 900 students from low-income families who will be in Primary One next year.
The programme is initiated by South West CDC and it is part of efforts to facilitate active citizenry in the community through cyberspace.
The CDC partnered POSB for a three-month period to encourage citizens to raise some S$50,000 for the needy students through web games on ClicktoAid.sg.
Members of the public can contribute by taking part in the web games, where their scores will be translated to funds contributed by the CDC's corporate partners sponsoring the programme.
South West CDC's Mayor, Amy Khor, hopes to ultimately raise some S$200,000 through the programme.
She said: "For the CDC, we have three roles - assisting the needy, bonding the people and connecting the community. In terms of assisting the needy, we will be continuing many of the plans we started this year, especially in response to the economic downturn.
"We will be extending our HOPE programme for another six months and then we will review it again to see if we need to continue. The main reason is although the economy is on the mend now, job recovery is going to take some time.
"Many companies have not restored the wage cuts and there are many people who have still not found jobs, and many companies have cut back on bonuses or not given any bonus.
"Therefore, I think the low-income families who have been affected by the economic downturn still need help. So we will be extending many of our programmes, like HOPE, which are not just for low income but also for those who may be the sandwiched class but still need help.
"We will also be extending our transport bursary scheme, meal voucher scheme and book voucher scheme for needy students to help the families defray some of the expenses and overcome some of the financial difficulties." - CNA/ms
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