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SINGAPORE: "Between You and Me" – that is the connection this year's Singapore Arts Festival wants to build between Singaporeans and the arts.
The festival aims to bring the arts closer to the community through a year-long series of programmes at places such as community centres and regional libraries. It hopes this will be a platform to engage heartlanders.
"When we think about bringing people into the centre, it's really to first engage them deeply with the heart of the festival," said Low Kee Hong, general manager of the festival. "And so, when we bring out something to the heartlands in subsequent editions, there is that connection.
"Previously in the civic cultural district, people assume that it's only for art lovers, and therefore it's not for the ordinary folks. So therefore, (people) don't even... bother to go into the museums or theatres.
Low said that is a mindset that "we want to try and change from this year. So that when we try and bring them out to the city centre, like the Mega Line Dance", people will feel that the Arts Festival is an occasion they can enjoy.
The festival, which starts on May 14, will close with the Mega Line Dance at Marina Bay on June 13. About 20,000 line dancers are expected to take part.
Besides activities that will appeal to heartlanders, the festival will also have strong creative content with a global perspective.
- CNA/yb
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