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SINGAPORE: The buzzword in the news media world appears to be "integration", which involves one newsroom providing content across different platforms.
And that's what Media experts from all over the world including the US, Germany and Hong Kong have been discussing at a two-day conference in Singapore.
"Integration" is among a host of topics at the conference "Future of News Media".
One media company that has taken the integration route is MediaCorp, which started NewsHub to provide news content for television, radio, print and internet at one go.
It shared its experience on the challenges of building Asia's first convergent newsroom.
Said Dr Chitra Rajaram, director of MediaCorp NewsHub: "...In any integration I think (the challenge is) change. So change in many forms. Change is very hard for people. People have been doing the same thing for the longest time. So to come together and think differently - different workflows, different ways of writing stories, different ways of putting it out together. I think all these are change elements that we have to take into account."
- CNA/yb
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