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SINGAPORE: The campaign to make your stand against climate change returns on March 27. Organisers of Earth Hour say more are coming forward to support the event this year.
With two weeks to go, over 200 companies, schools and organisations have pledged to switch off their lights for an hour.
It is a symbolic act to combat climate change. With more coming forward in support of Earth Hour this year, organisers want to extend the environmental awareness message.
Carine Seror, director, Corporate Responsibility, WWF Singapore, said: "The slogan is "Earth Hour, Every Hour", so we really tried to push them to think - Okay, you've switched off your lights for an hour, that's good, but now, what are you going to do beyond this hour? So I think this is more part of our discussion this year than it was last year."
"That's always a difficult call for them to reduce their carbon emission. WWF has been working on trying to achieve this kind of change with companies for many years. Obviously, it's not with Earth Hour that everything will change and it's going to happen today.
"But yet, because it's building awareness, because you keep reminding people about the issue, then ultimately, they are going to consider it and put it in their agenda."
Putting in more than just their support is 313@Somerset. It is one of two establishments to donate an estimated 1,000 litres of used cooking oil from its eateries.
Some 900 litres of biodiesel will then be converted to power a generator during the main event at Esplanade Park. The aim is to reduce carbon emissions while celebrating Earth Hour.
Allan Lim, CEO, Alpha Biofuels, said: "Basically we are powering the Earth Hour concert itself. So when the event is on, the whole city will be 'lights off', but the concert will be still going on."
The Earth Hour concert will also see several celebrities lending their weight to the campaign. - CNA/vm
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