StarHub to raise cable TV subscription charges in July
By Ng Bao Ying, Channel NewsAsia | Posted: 11 June 2007 1825 hrs

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	Related News • 'We have no choice,' says SCV

SINGAPORE : StarHub will increase its subscription charges for cable TV by between $4 and $10 a month.

From July 11, subscription for the Basic Group and Value Pack will go up by $4.

That means their cheapest package of three basic groups will cost $24.

And in October, the price for the Sports Group will be up $10 to $25. In 2004, the price for this group almost doubled - from $8 to $15.

So sports fans will be the ones who pay most.

"It's outrageous! They've got enough money and they don't show enough international sports anyway. Why are they charging more money?" questioned Michael Reid, a StarHub pay-TV subscriber.

"I'm unhappy that the increase is so great. But it's a monopoly, there's nothing we can do about it," said another StarHub pay-TV subscriber.

Some are already thinking of alternatives.

"At the moment, Internet streaming of sports telecast is quite popular. So maybe some people will turn to that," said James Kuwe, also a StarHub pay-TV subscriber.

But not all seem to mind the higher costs.

"I feel that it's kind of okay because I'm into sports. It's my passion. So I don't mind paying a little bit more," said StarHub pay-TV subscriber Azmi Bin Affandi.

StarHub's Thomas Ee said the hike is only natural.

He added that it has not increased prices like other pay-TV operators around the world, despite a steady rise in costs.

He also said that it's impossible to continue absorbing the cost indefinitely so StarHub is left with no choice.

The price hike will also likely affect commercial enterprises.

StarHub increases for such establishments is expected to be rolled out around October.

"I think what we'll do is adopt a wait-and-see attitude and look at the level of price increase for what it is now. If it's not too high, we'll not pass on the increase in prices to consumers," said Mark Teo, marketing and sales director of Peranakan Place.

But not everything will cost more. StarHub will roll out two new channels at no extra charge. The History Channel and the Crime and Investigation Network Channel will be available to cable subscribers in mid-June. - CNA /ls