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SINGAPORE : PrimaDeli is back in business as operations resume full swing.
Its outlets re-opened on Tuesday after closing for almost a month, and response from the public after the food poisoning outbreak has been much better than expected.
A PrimaDeli outlet at Ang Mo Kio Avenue 4 re-opened for business after closing its shutters for over three weeks.
Freshly baked bread were hot on its shelves by 7am. Cakes manufactured by the Prima Food Factory also arrived in the morning.
Customers seem confident that PrimaDeli has taken the necessary steps ordered by Agri-Food and Veterinary Authority (AVA) to resume operations.
"I have a business in Ang Mo Kio Hub. So everyday, I'll come here to see if this PrimaDeli shop is open. We buy the popular cakes so there shouldn't be a problem," said a member of the public.
PrimaDeli franchisee Jordan Cheang only ordered half of what he usually orders, in case demand is low.
But opening day sales have surprised him.
Before the food poisoning incident last month which affected more than 200 people, his outlet would sell 10 cakes. By Tuesday afternoon, five were already sold.
This gives Cheang the confidence that sales will be brisk during the upcoming Chinese New Year in February.
"We do not see any problems. We feel that customers will be confident (in us). If AVA allows PrimaDeli to start operation again, then things will get back to normal pretty soon," said Cheang.
Cheang added that the shutdown had cost his three outlets some S$200,000 in sales.
Prima Food said it's still continuing discussions on how to compensate its franchisees. - CNA /ls
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