Record S$54.5m in sales generated at IT Show 2008
By Satish Cheney, Channel NewsAsia | Posted: 09 March 2008 2147 hrs

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	Related News • IT Show 2008 kicks off

SINGAPORE : This year's IT Show has generated a record S$54.5 million worth of sales.

This is S$6.5 million more than last year.

It is also better than what organisers had expected.

The annual show - now into its 20th year - brings together various vendors and exhibitors to showcase and sell their products.

The event, which is well known for its great discounts and freebies - drew a record turnout of 735,000 consumers.

Although organisers had taken four floors of Suntec Singapore this year - compared to last year's three - there was barely any room to move around in some of the halls.

Melvin Koh, General Manager, Eastern Directories, Organiser, IT Show 2008, said, "We have about 80 security officers that are managing the flow of the whole traffic, in terms of the escalator flows, the lift flows and traffic vehicle control and all that."

Outside Suntec, traffic was slowed down by the sheer volume of vehicles trying to get in and out of the area. And taxi stands were spilling over with long queues, with shoppers all eager to go home and play with their latest tech toys.

Some had already made their purchases but milled around the halls, scanning leaflets for any other bargains.

As Singaporeans get more It-savvy, next year's IT Show will feature more integration of technologies. And organisers plan to have more pavilions showcasing high-tech entertainment products.

Andrew koh, Director and GM, Canon Singapore, said, "Probably the organiser may look at bringing other things, but I think we should not stray too far away from the IT Show. The things here should still be IT-related."

Organisers also have plans to increase the size and scope of the show next year. - CNA/ms