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Electronic Arts launches Asia Pacific tournament in S'pore
By Satish Cheney, Channel NewsAsia | Posted: 15 March 2008 1718 hrs

 
 
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SINGAPORE: Over 200,000 people are expected to visit Marina Square over the weekend for a competition series by games developer and publisher Electronic Arts (EA).

The company is holding its Asia-Pacific tournament series in Singapore for the first time.

About 500 hardcore gamers from the region, as well as from India and South Africa, have gathered in Singapore for the two-day competition.

At this event, pros could concentrate on the serious contest, while amateurs could take part in fringe competitions and activities.

Singapore players have done well in this year's regional tournament – a Singapore team has won one of the two championship titles. Australia has come in second while Taiwan has taken the third spot.

Singapore's Media Development Authority (MDA) welcomes events like these as a boost to the growing gaming industry here.

Pam Hu, Director of Community & International Relations, MDA, said: "Consumer events such as this will get the casual gamers as well as the serious gamers excited about creating content."

The event is also being used to introduce new games, some of which are making their appearance in Asia for the first time. One of the main highlights is a new game from the creator of The Sims.

This regional competition was previously held in Taiwan, but EA said it decided to move the contest here because the company has recently made Singapore its regional headquarters.

Christopher Ng, General Manager, Electronic Arts Asia Pacific, said: "We still have countries like Malaysia, Indonesia, the Philippines and Vietnam. We do not have our own offices in all these territories, so we will most likely manage them from Singapore."

The company added that its business in Singapore has grown by 30 percent annually over the last three years.


- CNA/so

 

 



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