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SINGAPORE: Construction of Singapore's first Hard Rock Hotel, which will be located at the upcoming Resorts World at Sentosa, will begin in May.
The 360-room hotel is one of six to be developed, and fans and visitors will be grooving to it when the famous chain opens in 2010.
Together, the hotels will provide 1,800 rooms, but this may still not be enough.
Elena Arabadjieva, Deputy Vice-President, Resort Marketing, Resorts World at Sentosa, said: "We have 15 million visitors projected for the first year of operation, out of which 60% will be from overseas.
"We will definitely have challenges accommodating all our guests. Therefore, we are working with the hotels on the island to forge out some partnership.
"In the years to come, we are looking at different opportunities, from block booking part of the properties and other forms of partnership."
The S$346 million five-star hotel will have 20 conference rooms which are expected to be in high demand, especially the massive ballroom with no columns. This will be located at the basement of the Hard Rock Hotel and could take up to 7,300 people.
The Hard Rock Hotel chain has operations in the US and around the region, including Bali, Penang and Pattaya.
Resorts World has been promoting its wide range of offerings in trade shows overseas. It is expected to rev up its marketing activities in 2009 in Southeast and North Asia, Australia as well as Europe.
The Hard Rock Hotel is part of the S$6 billion resort development. It is also the first of six hotels to begin construction work after the building contract was awarded to Low Keng Huat Limited.
The construction firm edged out two other bidders to secure the deal. Resorts World said Low Keng Huat was selected based on its proven track record and its expertise in building construction and property development, especially in the hospitality-related sectors.
This deal is the latest in a string of construction contracts amounting to over S$1 billion that have been awarded so far. - CNA/vm
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