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SINGAPORE: Businesses which go that extra mile for families who are their customers are seeing better sales figures.
According to a 2007 survey of 300 businesses whose customers are families, 70 per cent of respondents said sales increased by more than five per cent, while 11 per cent saw a rise of 15 per cent.
The survey - which was commissioned by the Ministry of Community Development, Youth and Sports (MCYS) - also highlighted that 70 per cent of the companies interviewed said such pro-family business practices also boosted staff morale.
To date, more than 3,000 businesses have pledged to institute pro-family practices. And the number of establishments that now carry the Pro-Family Business Mark has hit 168 since the national accreditation scheme was started in 2007.
On Thursday alone, 133 of them received their marks from Community Development, Youth and Sports Minister, Dr Vivian Balakrishnan, at the inaugural Pro-Family Business Conference at Suntec City Convention Centre.
The mark identifies businesses that have met national Pro-Family Business standards.
To date, the government has approved 16 grants worth nearly S$200,000 to help businesses go family-friendly. The money comes from a S$2 million government fund set up last year.
In a boost to the people-sector workgroup, which has been driving this national initiative, it will be formalised into a Pro-Family Business Council.
This partnership between the public and private sectors will draw up a more structured framework for future plans.
An online portal featuring exemplary business practices and experiences of 33 pro-family accredited companies is available at www.mbp.org.sg. - CNA/vm
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