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SINGAPORE : The amount of feedback collected by the government's feedback arm REACH has gone up by 40 per cent since its restructuring in October 2006.
Not content with that, it is now venturing deeper into the online community to better engage younger Singaporeans. Its latest new media initiative is to join popular online social networking site Facebook.
Facebook is arguably one of the hottest social networking sites around, and the government's feedback arm has just added its profile to it.
Even Prime Minister Lee Hsien Loong got into the act on Friday - writing a note on Facebook's wall.
Since REACH was formed, it has banked on various new media channels such as webchats, blogs and SMSes to reach out to a more diverse segment of the population.
With Facebook, REACH hopes for a multiplier effect as it connects to those already active on the network.
Its various initiatives, both online and off, have shown very encouraging results.
Dr Amy Khor, Chairman, REACH Panel, said: "The number of People Forum members has also increased by about 17 per cent to more than 8,500 now, and in fact, the dialogue session at the heartlands has actually increased our dialogue participants by three-fold."
To widen its reach in the heartlands, the unit has also launched a roving exhibition, which kicked off at the HDB Toa Payoh Hub on Friday. The roving exhibition is going to go across the island over the next few years.
Meanwhile, REACH is thinking of summarising the top discussion issues of the month on its website or Facebook profile.
Dr Khor said this will close the feedback loop, where comments and proposals are analysed and channelled to the relevant ministries. - CNA/ms
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