S$12m initiative launched to help local firms be design-savvy
Posted: 26 November 2008 1934 hrs

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SINGAPORE: DesignSingapore Council, SPRING Singapore, and International Enterprise Singapore have launched a S$12 million programme that will help local companies enhance their competitiveness through the use of design.

The Design for Enterprises (DFE) programme will have three main thrusts - Design Touch, Design Engage and Design Excel.

These aim to help local firms progress through the different levels of design capabilities, from learning about the value of design to skilful integration of design into their business strategies.

Under the Design Touch programme, a centre will be set up for companies who are taking their first steps at understanding the importance of design as a strategic tool.

Companies can learn about design and seek professional advice on relevant resources and programmes by visiting the centre or calling its hotline.

The Design Engage Programme is a three-year programme targeted to help companies understand the value of design and to build up their design capabilities.

Some 200 local companies are expected to benefit from adding design elements to their business strategy under the programme.

Design Excel is meant for companies who have successfully transformed and redefined their businesses by using design as their central strategy. It provides further mentorship and leadership programmes for them to continue to achieve design excellence.

These programmes will help companies to groom a new breed of creative leaders in their organisations.

Dr Lee Boon Yang, Minister for Information, Communications and the Arts said design is an important tool for enterprises to create unique value and sharpen their competitiveness. - CNA/vm