channelnewsasia.com - S#dollar;12m initiative launched to help local firms be design-savvy
   
 
  blogs  
 
yournews
   
   
Video Finance Lifestyle Travel Weather Discussion TV Shows
CNA Live    | About Us 
 
  Home ›
 
Singapore News

 
 

S$12m initiative launched to help local firms be design-savvy
Posted: 26 November 2008 1934 hrs

 
 
Photos  of

   
 

SINGAPORE: DesignSingapore Council, SPRING Singapore, and International Enterprise Singapore have launched a S$12 million programme that will help local companies enhance their competitiveness through the use of design.

The Design for Enterprises (DFE) programme will have three main thrusts - Design Touch, Design Engage and Design Excel.

These aim to help local firms progress through the different levels of design capabilities, from learning about the value of design to skilful integration of design into their business strategies.

Under the Design Touch programme, a centre will be set up for companies who are taking their first steps at understanding the importance of design as a strategic tool.

Companies can learn about design and seek professional advice on relevant resources and programmes by visiting the centre or calling its hotline.

The Design Engage Programme is a three-year programme targeted to help companies understand the value of design and to build up their design capabilities.

Some 200 local companies are expected to benefit from adding design elements to their business strategy under the programme.

Design Excel is meant for companies who have successfully transformed and redefined their businesses by using design as their central strategy. It provides further mentorship and leadership programmes for them to continue to achieve design excellence.

These programmes will help companies to groom a new breed of creative leaders in their organisations.

Dr Lee Boon Yang, Minister for Information, Communications and the Arts said design is an important tool for enterprises to create unique value and sharpen their competitiveness. - CNA/vm


 

 
Add Your Comments   View Comments ()
Name : E-mail:
Your views   (Max 600 chars)
word count:   more chars available.
........................................................................................................................................
Enter the code exactly as you see it.
I have read terms & conditions
  



Other singapore News
Visitor arrivals to Singapore hit 9.7 million last year
Pastor apologises personally to Buddhist & Taoist federations
Borneo Motors to upgrade 70 Toyota Prius in S'pore as part of recall
Tampines residents unhappy over planned rental flats
Mix of old and new as casino offers 500 tables at opening
ICA foils cigarette smuggling attempt
Labour movement pushes for broad-based productivity growth
ITE students learn finer points of coffee making
DPM Wong says "glad to note" Pastor Tan realised his mistake
Sales of hampers, goodies roaring back ahead of LNY
Underwater World Singapore launches tiger-themed exhibit
National University Cancer Institute, Singapore officially launched
More people travelling between S'pore and Malaysia for LNY
Revamped StanChart marathon to have new route, running categories
Driver arrested after hit-and-run accident leaves 2 injured
CNB arrests three men, seizes drugs worth over S$285,000

 

 
Affiliate Sites:
 
About Us  |  Contact Us  |  Advertise with Us  |  Terms & Conditions