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SINGAPORE: Singaporeans appear to be heeding the call to shop this festive season despite the recession. Retailers in both Orchard Road and the suburban areas said they have not seen a significant drop in sales.
Christmas lights and candy canes line Orchard Road and malls are going all out to lure the crowds.
Said one man in the street: "I still maintain the same budget unless I get any bad news for my job. But so far, it is still okay for me."
A CapitaLand spokesperson said some of the group's malls like Raffles City and Tampines Mall have even seen an increase in shopper traffic.
Another large retailer is also optimistic.
Edward Tan, director, Operations Metro, said: "I expect things to be quite normal. I don't foresee anything bad until after Chinese New Year."
The growth of sales in the suburbs is not surprising as some shoppers said they have adjusted their budgets and are shopping more in the heartlands.
Said another man in the street: "I used to shop at the Orchard Road area, but now I go to Chinatown as I find it cheaper here."
However, some heartland shopkeepers at Toa Payoh Central reported a drop in sales.
But most also acknowledged that while customers may be more particular about what they buy, the economic downturn has not had a significant impact on their sales so far.
With extended shopping hours and discounts attracting shoppers, not only in Orchard Road but in suburban areas, retailers appear to be winning the battle against the economic downturn, at least for now. - CNA/vm
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