MCYS commissions commercial that looks at relationships in different light
By S Ramesh, Channel NewsAsia | Posted: 05 April 2009 1634 hrs

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SINGAPORE: Looking at relationships in a different light - that's what the latest commercial commissioned by Singapore's Ministry of Community Development, Youth and Sports (MCYS) aims to achieve.

Produced and directed by acclaimed and award-winning film director Yasmin Ahmad, it is a story about how imperfections make a relationship perfect.

The story shows a widowed wife talking about how she appreciated her late husband's imperfections and how the love they shared helped him to overcome those imperfections.

The commercial will be aired on television on Sunday after the different news bulletins and will continue to be aired on Suria, Vasantham, Channels 5 and 8 till April 16.

The commercial will also run on TV Mobile, and will be shown at the cinemas from April 16 to May 13.

- CNA/yt