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SINGAPORE: Subway commuters in Singapore and in seven cities in China – namely Beijing, Shanghai, Chongqing, Tianjing, Nanjing, Shenzhen and Hong Kong – can look forward to a new type of entertainment in the second half of this year.
This will come in the form of the first Singapore-China subway drama collaboration between the Media Development Authority (MDA), local media company Ufinity and Chinese company Prime Time Entertainment.
Called "A Starry Night", the 50-parter will be shown in Mandarin and each episode will last two-and-a-half minutes.
The series is expected to reach over 15 million subway commuters daily and is supported by SMRT Media in Singapore and Digital Media Group (DMG) in China.
Singaporeans can view the drama on television displays in the train stations along the North-South and East-West rail lines, while Chinese nationals can catch the drama on television screens within the trains and on displays at bus shelters and train stations managed by DMG.
Yeo Chun Cheng, chief information officer and director of MDA, said: "We wanted an innovative way of creating content. We didn't want to do the same thing. The idea was that as a commuter, this is a platform. It has to be something short... a novel way for us to tell a story."
- CNA/so
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