Laos is sparing no efforts to develop its coffee industry, and hopes its homegrown brews will be well received in global markets.

Coffee is currently the fifth largest food industry product for Laos.

The country's best selling local coffee comes from Paksong on the Bolovens plateau where land and weather conditions are favourable for coffee plants to thrive.

Taun Litdang, Coffee Farmer, says: "The coffee grown here tastes better because we're located 1,150 metres above sea level and the cold weather is suitable for cultivating Arabica coffee plants."

Arabica coffee accounts for more than three quarters of the world's production.

The plant can grow to a height of 10 metres if not pruned, but farmers usually maintain it at a height that's comfortable for easy harvesting.

After the Arabica beans are hand-picked, they have to be squeezed, dried, and then processed.

Although Laos only commands a small share of the world coffee market, local coffee is gaining popularity both at home and abroad.

Leng Litdang, Director, Dao Heung Company, says: "There are people in Canada and USA who wants to distribute our coffee."

Coffee industry players in Laos look forward to producing not just the basic brews, but also gourmet coffee for markets worldwide. - CNA/ch