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With the inconvenient truth ringing in everyone’s ears, Sony has signalled its intention to go greener, with its latest line of Bravia LCD TVs.
The full high-definition Bravia WE5 series (picture) features the Hot Cathode Fluorescent Lamp Backlight Panel that uses up to 40 per cent less energy while maintaining the same brightness as a conventional LCD TV.
Available in 40-inch and 46-inch iterations, it has a Presence Sensor function that turns off the TV temporarily when it senses the viewer is absent. Ambient Light Sensor adjusts brightness according to the surroundings.
Another useful feature is the Energy Saving Switch. Located at the side of the TV, it lets you shut down the power with virtually zero energy loss even when you don’t unplug the power cord or switch off the mains.
The WE5 series delivers smooth, vibrant moving images thanks to MotionFlow 100Hz, Bravia Engine 3 processor and Live Colour technology.
For exceptionally smooth-moving images, the Bravia Z5 series with MotionFlow 200Hz is available in September and boasts similar environmentally-friendly features.
Even Sony’s proclaimed world’s thinnest LCD TV (9.9mm), the Bravia ZX1, has better energy efficiency due to Edge LED technology. All pricing to be announced.
- TODAY/yb
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