REUTERS: Streetbees, a startup that monitors the emotions of consumers and analyses their purchasing decisions, said on Wednesday it had raised US$40 million from investors to develop its technology platform.
London-based Streetbees operates an app on which 3.5 million consumers share their thoughts, feelings and impressions at moments when they engage with brands. PepsiCo, Unilever and Proctor & Gamble are among its clients.
The Series B investment round was led by venture capital investor Lakestar, with participation from Latitude, Atomico, GMG Ventures and Octopus.
(Reporting by Douglas Busvine; Editing by Mark Potter)