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Google seeking to settle EU antitrust probe into adtech: Source

Google seeking to settle EU antitrust probe into adtech: Source

FILE PHOTO: A sign is pictured outside a Google office near the company's headquarters in Mountain View, California, U.S., May 8, 2019. REUTERS/Paresh Dave/File Photo

BRUSSELS: Alphabet unit Google is seeking to settle an EU antitrust investigation into its digital advertising business, a person familiar with the matter said, just three months after the European Commission opened the case against the company.

The EU executive, which acts as the competition enforcer for the bloc, said in June that it would investigate whether Google favours its own online display advertising technology services to the detriment of rivals, advertisers and online publishers.

EU antitrust cases have cost Google more than €8 billion (US$9.4 billion) in fines in three different cases in the last decade.

Source: Reuters/zl

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