Reddit, the operator of online message boards that became the go-to destination for day traders chasing this year's frenzy for so-called 'meme' stocks, is seeking to hire investment bankers and lawyers for an initial public offering (IPO) in New York, two people familiar with the matter said on Thursday.
Reddit was valued at US$10 billion in a private fundraising round last month. By the time the IPO takes place early next year, Reddit is hoping it will be valued at more than US$15 billion, one of the sources said.
The sources cautioned that the timing and size of the IPO were subject to market conditions and asked not to be identified because the preparations are confidential. A Reddit spokesperson declined to comment.
Reddit's move to hire advisers for its IPO has not been reported before, but there has been significant speculation in recent months on the company's go-public plans, after years of staying private. In a recent interview with the New York Times, Chief Executive Steve Huffman had said that the company was planning to go public but had not decided on the timing.
Reddit was founded in 2005 by Huffman, entrepreneur and investor Alexis Ohanian and the late internet activist Aaron Swartz. It became known for its niche discussion groups, lagging the popularity of other major social media platforms such as Facebook and Twitter.
The San Francisco-based company saw explosive growth, however, as a result of retail investors flocking to its message boards at the start of the year for tips on trading GameStop and other meme stocks. Most Wall Street analysts deemed the meme stocks as massively over-valued.
Reddit had roughly 52 million daily active users and over a 100,000 communities, or 'sub-reddits,' as of October last year. Huffman has said it gained millions of new users earlier this year during the height of the trading frenzy, but more recent user figures have not yet been released.
The company makes most of its money through advertising. It reported US$100 million in advertising revenue in the second quarter, an almost threefold jump from the same period last year.