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Thailand's top mall operator Central Pattana to put tenant products online

Thailand's top mall operator Central Pattana to put tenant products online

A visitor rides an escalator in front of a screen featuring the slogan "New Normal" at the Central World shopping mall in Bangkok on May 17, 2020. (Photo: AFP/Mladen Antonov)

BANGKOK: Thailand's largest mall owner, Central Pattana on Tuesday (Jun 29) said it plans to allow its thousands of mall tenants to sell through its digital platform, as the country's most severe coronavirus outbreak keeps shoppers at bay.

Central Pattana has 33 shopping centres in Thailand, where malls must operate shorter hours due to the coronavirus restrictions and restaurants can take only take delivery orders.

READ: Restaurant owners in Thailand frustrated by renewed dining-in ban to curb COVID-19

"Since customers are not coming to store, we are bringing it to them," Head of Corporate Marketing, Central Retail Corporation, Piyawan Leelasompop, told reporters.

The platform, currently run by Central Retail, will allow 15,000 tenants to sell through an app, via phone and instant messaging.

Central Pattana saw 13 per cent of total sales come through these channels in the first quarter of this year, triple that of more than a year ago, she said.

Central Pattana's net income shrunk in the last four consecutive quarters on a yearly basis, booking 3.8 billion baht (US$118.6 million) in the three months ending in March.

It will move ahead with the opening of two new malls in Thailand this year, said Nattakit Tangpoonsinthana, executive vice president of marketing, adding the company set a budget of 400 million baht for the rest of the year to manage tenant rent.

Source: Reuters/dv

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