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Under Armour expects demand for sneakers, face masks to drive annual revenue

Under Armour expects demand for sneakers, face masks to drive annual revenue

FILE PHOTO: Products are displayed in an Under Armour store in New York City, U.S., November 4, 2019. REUTERS/Brendan McDermid

REUTERS: Under Armour Inc forecast its annual revenue above Wall Street expectations on Friday, as a pandemic-driven trend to exercise outdoors resulted in a surge in demand for running shoes and face masks.

The Baltimore-based company's shares rose as much as 11.6per cent, after it also decided to sell its MyFitnessPal health tracking platform for US$345 million to private equity firm Francisco Partners.

As gym attendance drops due to the chance of the coronavirus spreading more in confined spaces, more people have opted to go running or biking outdoors, driving up sales of Under Armour's HOVR line of training shoes and other fitness gear.

The company's footwear revenue rose 19per cent to nearly US$300 million in the third quarter. Accessories revenue rose 23per cent to US$145 million, which Under Armour said was driven by sale of athlete-focused "sports masks".

Like bigger rival Nike Inc , a large chunk of Under Armour's new demand was coming from its website and app, which pushed its e-commerce business up more than 50per cent.

Overall quarterly revenue was largely flat at US$1.43 billion in the quarter, pressured by a drop in demand at North American department stores and a 6per cent fall in apparel revenue, but was above expectations of US$1.16 billion.

Excluding certain items, Under Armour earned 26 cents per share, beating expectations of 3 cents per share, according to Refinitiv data.

The company said the sale of MyFitnessPal, which it bought in 2015 for US$475 million, gives it more investment firepower and simplifies its larger digital fitness business.

It forecast full-year revenue to fall by a high-teen percentage, compared with estimates of a 25.7per cent drop.

The company said it expects an annual adjusted loss of 47 cents to 49 cents per share, smaller than the 72 cents per share loss estimated by analysts.

(Reporting by Uday Sampath in Bengaluru; Editing by Saumyadeb Chakrabarty and Arun Koyyur)

Source: Reuters


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