Skip to main content



commentary Commentary

Commentary: A year of reckoning for tech unicorns but it doesn't mean investments are slowing

They may not have lived up to the hype, but private investments are still keeping tech companies going, says the Financial Times' Elaine Moore.

Commentary: A year of reckoning for tech unicorns but it doesn't mean investments are slowing

A WeWork logo is seen outside its offices in San Francisco, California, U.S. September 30, 2019. (File photo: REUTERS/Kate Munsch)

LONDON: At the start of this year it seemed as if the most valuable tech start-ups in the US — Uber, Lyft, Airbnb, Pinterest, Slack, WeWork and Palantir — were on the cusp of triumphant initial public offerings.

In San Francisco, where many of these companies are based, a number of my friends became unhealthily fixated on the ways in which a new generation of IPO millionaires were about to ruin the city.

Those who had grown up in the Bay Area and remembered the tech boom of the late 1990s predicted a year of obnoxious parties, flash yachts and even more unaffordable property prices. 

The landlord of my building seemed positively giddy, telling residents to enjoy living in San Francisco while we could still afford it. A tech news website called 2019 a gold rush, while national media claimed the city was at “boiling point”.

READ: Commentary: Your Airbnb host may be spying on you


For many, those imagined riches have evaporated into thin air. Ride-hailing company Uber set the tone in May, when it listed shares well below a hoped-for US$120 billion valuation. Founder Travis Kalanick and early investors still reaped billions of dollars. 

But later-stage investors and employees did not. Shares in Uber have since fallen by one-third. Uber’s main rival Lyft has also lost about one-third of its value.

Workplace messenger Slack skipped a traditional IPO and sold shares straight to the public, but its prices have also dropped.

READ: Commentary: The cult of WeWork won't be the start-up world's last

READ: Commentary: Investors are questioning WeWork’s value finally

It is the first time Uber has released figures for the number of sexual assaults that had been reported to the company in the United States. (File photo: AFP/Robyn Beck)

Office space start-up WeWork yanked its IPO and had to scramble for a rescue deal.

Of the start-ups poised to join markets, four listed and flopped, one nearly collapsed and two have yet to take the plunge.

It has been an unexpected year of reckoning for so-called unicorns. In tech lingo, a unicorn is a start-up with a valuation of at least US$1 billion.


They used to be rare. When venture capitalist Aileen Lee coined the term in 2013, start-up tracker CB Insights counted 43. Now, there are more than 400.

The rise of the biggest unicorns can be traced back to the global financial crisis and the economic upheaval of its aftermath. The first version of Lyft was a carpool company called Zimride created in 2007. Airbnb arrived in 2008. Uber in 2009. WeWork and Pinterest in 2010.

The founder-myth version of this story is that only the most dedicated creators start their own companies in a crisis, making them more likely to succeed. But they owe something to circumstances, too.

READ: Commentary: The curious case of slick start-ups that tout billion-dollar valuations then rapidly collapse

As the decade progressed, more people owned smartphones, which meant they could access services from companies such as Uber and Lyft more easily.

High unemployment after the crisis created a pool of people willing to work without security or benefits.

A woman talks on the phone at the Airbnb office headquarters in the SOMA district of San Francisco, California, U.S., August 2, 2016. (File photo: REUTERS/Gabrielle Lurie)

New regulation increased the number of potential start-up investors and central banks cut interest rates to the bone, unleashing money willing to accept risk.


Chief kingmaker was Masayoshi Son, SoftBank’s chief executive. Armed with a US$100 billion fund to invest in companies that would shape the next 300 years, he told start-ups to put growth first.

Combined, these factors created huge companies. Uber has nearly 4 million drivers. WeWork became the largest private tenant in London and New York. Pinterest has more than 300 million users.

All received multibillion-dollar valuations from private investors. None made a profit.

Profits were not supposed to matter when stock markets had been starved of high-growth new companies to invest in.

Nor were complaints from workers or threats from regulators. But the losses revealed in prospectus documents were shocking.

This might have been okay if convincing plans to stop leaking cash were also available. But they were not.

It is the first time Uber has released figures for the number of sexual assaults that had been reported to the company in the United States. (File photo: AFP/Robyn Beck)

Add in worries about a possible US recession and a trade war with China and these vast, world-changing start-ups began to look both expensive and precarious.


Not every IPO has done poorly. More conservative pricing in the second half of the year probably helped. 

A fund run by Renaissance Capital that tracks newly-listed US companies across all industries is up 30 per cent this year.

Industry champions are also keen to point out that many tech stocks fall at first.

When New York Times journalist Erin Griffith joked on Twitter that newly-listed stocks should be dubbed Plumps — Publicly Listed Unicorns Miserably Performing — venture capitalist (and Uber investor) Bill Gurley was quick to reply that tech success stories like Facebook and Amazon all traded below their initial IPO price too.

READ: Commentary: Game of unicorns – as more seek IPOs, is this tech bubble about to burst?

As the exchange might suggest, private investment in tech is not slowing down.

In recent months I have met two sovereign wealth funds opening new offices close to start-ups. Money is being raised for new funds.

San Francisco may not be overflowing with garish parties and new yachts this year, but the unicorn era is far from over.

Elaine Moore is deputy editor of the FT’s Lex column and writes commentary on the technology industry from the San Francisco bureau.

Source: Financial Times/ml(sl)


Also worth reading