KUALA LUMPUR: Chinese e-commerce giant, Alibaba Group, has entered a strategic cooperation with a Malaysian supplier for the export of whole, frozen Mao Shan Wang durians to China.
Mao Shan Wang durians are also commonly known as Musang King.
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Alibaba's online shopping platform, Tmall, together with its global aggregated sourcing platform for perishable food, Win-Chain, signed a Memorandum of Understanding with Malaysia's BEHO Fresh, as well as China Certification Inspection Group Malaysia (CCIC) for the initiative.
"The deal marks a further effort by Alibaba to harness the power of e-commerce and its dynamic ecosystem to contribute to the growth of Malaysia's agricultural exports," it said.
Alibaba said that under the strategic cooperation, durian supplier BEHO Fresh will supply Win-Chain with frozen whole Mao Shan Wang durians for distribution on Tmall and other Chinese retail marketplaces owned by Alibaba.
Alibaba added that the CCIC, an independent third-party inspection company, will provide product traceability inspection services to ensure fruits supplied to Win-Chain meet the country's quality control standards.