There’s much to be said for tried-and-trusted methods of doing business, but in the case of dancewear manufacturer and retailer Sonata Dancewear, traditional methods of working were limiting opportunities for its growth.
The company was started in 1982, when Mr Tai Han Kwang and his wife, Ms Ong Long, decided to indulge their passion for dance by establishing a dancewear manufacturing and retailing business. Ms Ong wanted to make affordable dancewear for budding ballerinas and set about designing her own line of dancewear.
In the decades since, Sonata Dancewear has grown to become one of the leading dancewear distributors in the region. Today, Ms Bridget Tai has taken over the reins from her parents.