Set up five years ago, United Logistics & Distribution (ULD) offers its customers – who are mostly business owners and small e-commerce merchants – comprehensive logistics solutions, from freight to warehouse storage and last-mile fulfilment.
In the early days of the business, its service comprised a common routine. First, staff would receive phone calls or emails from customers to schedule cargo pick-ups and deliveries. They would then use pen and paper to chart out a route for its drivers to follow before dispatching them to conduct the deliveries.
While the drivers were out, office staff had to handle constant calls and texts from customers, who wanted to know when they could expect their goods to arrive.