SINGAPORE: Eight start-ups were on Thursday (Jul 23) selected to be part of MediaCorp's incubator programme, Mediapreneur.
Through the programme, these eight companies will receive seed funding, mentoring, conducive working environment and networking opportunities to help them grow successfully.
The eight start-ups are:
- Infini Videos - Provides fast, inexpensive application to edit and publish mobile-oriented interactive videos
- Nomster - Mobile gaming and food app that shapes customer engagement for F&B outlets
- Spotted! - Helps to "counter the lack of customer attention and engagement" in traditional advertisements
- Singapore Volaire - Mobile platform for retailers selling perishable products to offer deals catered to potential customers based on their location
- Voice2Choice - Tech that produces customised voice using the vocal characteristics of individuals
- eOasia - Online booking platform for those looking for personalised travel experiences in Asia
- Tapi Data Solutions - Offers e-receipt tech that touts to improve checkout efficiency and allow retailers to gain customer insights
- Muuyu - Connects teachers and students online and in real-time for interactive wellness classes
The eight were selected from a pool of 80 applications. Director of the Mediapreneur programme Francis Yeoh said the key determinants for their decision were "a combination of business acumen, technical skills and importantly, the ability to deliver".
"Once admitted to the programme, they have access to MediaCorp’s proprietary content and our media platforms to validate their hypotheses, tweak their business model and pivot from their original concepts. They also have access to a network of investee companies in the region through MediaCorp’s strategic tie-ups,” said Mr Guillaume Sachet, MediaCorp's head of Strategic Planning.
Co-founder of Infini Videos Tracy Wong said the incubator programme is "ideal", since video is a key component of its product.
"In less than two months, we've been introduced to experts like Joe Igoe, MediaCorp Chief Technology Officer and Dr Pete Kellock, founder of Muvee Technologies. Their knowledge of video and technology infrastructure and valuable feedback have saved us a ton of research, trial and error."