Christmas in Singapore: Malls turn to experiential concepts to boost spending and footfall | Video

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Christmas in Singapore: Malls turn to experiential concepts to boost spending and footfall | Video

(Updated: )

Malls in Singapore are doubling down on efforts to create experiences and activities to entice customers this Christmas. From a first-of-its-kind winter attraction to Christmas markets, Brandon Tanoto finds out what's keeping those tills ringing.

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