EU antitrust regulators to investigate US$2.1 billion Google, Fitbit deal

EU antitrust regulators to investigate US$2.1 billion Google, Fitbit deal

EU antitrust regulators opened on Tuesday a four-month long investigation into Alphabet unit Google's US$2.1 billion bid for fitness tracker maker Fitbit , saying the deal would further entrench the company's clout in the online advertising markets.

FILE PHOTO: Fitbit Blaze watch is seen in front of a displayed Google logo in this illustration
FILE PHOTO: Fitbit Blaze watch is seen in front of a displayed Google logo in this illustration picture taken, November 8, 2019. REUTERS/Dado Ruvic/File Photo

BRUSSELS: EU antitrust regulators opened on Tuesday a four-month long investigation into Alphabet unit Google's US$2.1 billion bid for fitness tracker maker Fitbit , saying the deal would further entrench the company's clout in the online advertising markets.

The European Commission said a pledge by Google not to use Fitbit's data for advertising in a bid to address competition concerns was insufficient.

Google is seeking to take on market leader Apple and Samsung in the fitness-tracking and smart-watch markets via the deal.

(Reporting by Foo Yun Chee)

Source: Reuters

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