Facebook to buy customer service startup Kustomer

Facebook to buy customer service startup Kustomer

Facebook Inc said on Monday it would buy customer service startup Kustomer, as the world's largest social network forays further into e-commerce.

FILE PHOTO: A 3D printed Facebook logo
FILE PHOTO: A 3D printed Facebook logo is placed between small toy people figures in front of a keyboard in this illustration taken April 12, 2020. REUTERS/Dado Ruvic/Illustration/File Photo

REUTERS: Facebook Inc said on Monday it would buy customer service startup Kustomer, as the world's largest social network forays further into e-commerce.

Financial details of the deal were not disclosed.

The Wall Street Journal, which first reported about the acquisition, said the transaction valued Kustomer at US$1 billion.

Kustomer allows businesses to aggregate customer conversations from various channels into a single-screen, and also to automate some of the responses to buyers. The firm already offers its services on Facebook Messenger and Instagram.

Earlier this year, Facebook launched Shops, a service that allows businesses to display and sell products across its platforms.

(Reporting by Eva Mathews and Munsif Vengattil in Bengaluru; Editing by Shinjini Ganguli and Sriraj Kalluvila)

Source: Reuters

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