Nestle explores sale of Pure Life as part of water business review

Nestle explores sale of Pure Life as part of water business review

Food giant Nestle said it is exploring a potential sale of part of its North American water business, including its well-known Pure Life brand, as it moves to focus on the better performing brands in its water division.

A prototype of a water bottle made out of recycled plastic is pictured during a media visit for the
FILE PHOTO: A prototype of a water bottle made out of recycled plastic is pictured during a media visit for the inauguration of the Nestle Institute of Packaging Sciences in Lausanne, Switzerland, September 12, 2019. REUTERS/Denis Balibouse

ZURICH: Food giant Nestle said it is exploring a potential sale of part of its North American water business, including its well-known Pure Life brand, as it moves to focus on the better performing brands in its water division.

Nestle's water business, which generated sales of 7.8 billion Swiss francs (US$8.3 billion) and growth of just 0.2per cent last year, has been underperforming for years, leading the group to announce an overhaul of the division last year.

In a statement on Thursday it said it was expecting to conclude a strategic review of the regional spring water brands, purified water business and beverage delivery service at its Nestle Waters North America unit by early 2021 after deciding they were not main areas of focus.

It said the business, excluding international brands, had sales of around 3.4 billion francs in 2019.

Its focus will for now on be on its international water brands, Perrier, S.Pellegrino and Acqua Panna, as well as high-margin premium and functional water brands, it said.

Strategic acquisitions were also an option to grow in this category, it added.

Nestle has been trying for some time to revive sales in the United States, where it has lagged rivals such as PepsiCo , LaCroix and Coca-Cola in the sparkling and flavoured water market.

(Reporting by Silke Koltrowitz; Editing by Elaine Hardcastle and Jan Harvey)

Source: Reuters

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