SMEs to get more help for innovation, digital and mobile marketing

SMEs to get more help for innovation, digital and mobile marketing

More than 400 small and medium enterprises will be able to tap Collaborative Industry Projects to - boost customer engagement and automate inventory management, among other things.

SPRING SME capability forum

SINGAPORE: Small and medium enterprises (SMEs) in Singapore will soon be able to get more support to innovate and to enhance their digital and mobile marketing, Minister of State for Trade and Industry Teo Ser Luck announced on Thursday (May 21). He was speaking at the inaugural SME Capabilities Forum.

The launch of five new Collaborative Industry Projects (CIPs) will collectively help more than 400 SMEs across multiple industries, SPRING Singapore said in a news release on Thursday.

Three of the projects are a collaboration between SPRING and A*STAR, and aim to develop three solutions for SMEs:

  • A fully-automated item tracking system which can be used for inventory management and employee and asset tracking
  • An enhanced application for SMEs in the education, tourism and the meetings, incentive travel, conventions and exhibitions (MICE) sectors to develop more interactive geospatial applications
  • An augmented reality platform to help SMEs in the advertising and e-commerce sectors to boost customer engagement

SPRING will provide funding support for 200 SMEs to adopt the solutions, while A*STAR will offer technical expertise.


Another project will provide more than 150 SMEs, particularly those in the heartlands, with technical training and an integrated IT solution to help them leverage mobile marketing.

Participating SMEs will have an official WeChat merchant account and online store, which will include a customer relationship management system and automated customer engagement and marketing features. This project will be led by Dodoca Information Technology, SPRING’s private sector industry partner.

At least 50 SMEs will also be able to get help in building their digital marketing capabilities through tools such as social media marketing. The companies will be able to get consultancy and training services from Digital Influence Lab, another private sector industry partner of SPRING.

To be eligible for the CIP and and Capability Development Grand (CDG) schemes, SMEs must be registered and operating in Singapore, have a minimum of 30 per cent local shareholding, and a group annual sales turnover of not more than S$100 million or group employment size of not more than 200 employees.

Source: CNA/xq