SINGAPORE: Mediacorp is calling for start-ups to join the second phase of its incubator programme, the Mediapreneur. The initiative seeks to nurture high-potential technology companies in the media industry.
Phase 1 will end in April, with Phase 2 set to begin in May. It will see a new batch of 15 start-ups housed at the new Mediacorp Campus located at Mediapolis@one-north, which will be used as a regular networking venue.
"We have a brand new building, which is really at the heart of the start-up ecosystem,” said Mr Guillaume Sachet, head of strategic planning at Mediacorp. “So this is a big change for the start-ups that will join the second batch.
“The other thing is that we have been working with the first batch, seven of them, for almost a year now and we have learned a lot about how to engage them, how to work with our own business units and really, we want to tap on this experience to make the next batch an even better batch."
The seven start-ups are currently being nurtured under the first stage, which kicked off in May 2015. They come from sectors such as gaming and advertising, and have a diverse profile of founders from six different countries, including Singapore.
Two have already clinched commercial deals with Mediacorp’s business units, including Infini Videos, who is working with Mediacorp’s Digital Sales Solution unit to extend its platform to Mediacorp’s clients.
“By joining the Mediapreneur programme, we've been paired with two mentors, who have first-hand knowledge of this industry, and that has helped us refine our product and business,” said Ms Tracy Wong, co-founder of the firm which develops online interactive videos. “On top of that, there are regular networking sessions that connect us to potential investors and customers. So we could not have progressed as quickly on our own.”
Meanwhile, Spotted!, which develops gaming ads, has partnered Channel 8 to introduce a mobile game for viewers of the Life - Fear Not drama series.
“Mediacorp has a phenomenal reach, both locally as well as in the regional markets,” said CEO of the company Tan Yingchun. “This reach actually provides Mediapreneur start-ups with a head start that's not found anywhere else. Right now we're just starting to see the fruits of the partnership with Mediacorp and we're excited about the future that it'll bring.”
Applications for Phase 2 of the Mediapreneur programme close on Feb 29. Interested start-ups can apply at themediapreneur.com.sg.