Commentary: A list of top 50 worst bosses would be welcomed by customers and employees

LONDON: Earlier this month, a British chief executive had an email run-in with one of his customers that left the woman gobsmacked.

This man is not a famous grouch, like Ryanair boss Michael O’Leary, who once said the idea the customer was always right was “horses***”.

Nor does he make news like James Watt, co-founder of the craft beer group, BrewDog, who last week vowed to listen and learn after dozens of ex-staff wrote an open letter claiming the company was rife with “toxic attitudes” and had a “rotten culture”.

His name is James Price and he runs an outfit he founded called Everything Genetic, which is one of the Covid test providers the UK government lists for arriving travellers who need to prove they can safely leave quarantine. 

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A BIG MISTAKE

The email dust-up began when a friend of mine who had flown into London from abroad wrote to ask him for a refund because the test results she had ordered from his firm had failed to turn up at the expected time.

Mr Price wrote back to say that as far as he could tell, his company had stuck to its advertised turnaround times and if he paid a refund there would be no test result.

My friend, fearing this meant she would be trapped at home even longer, protested vigorously.

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She said she needed the result and a refund would encourage customer loyalty, to which Mr Price told her bluntly: “We’d rather have return customers that understand what they purchase.”

He eventually relented when shown what one of his staff had told her about when her results would be ready. Conceding she had been given incorrect customer service information, he offered both the refund and her test results, but it was too late. 

My friend, a former senior manager, said she found his attitude so belittling she would never use his firm again.

A LIST OF THE BEST

Mr Price told me later he was sorry for any poor service, including his responses to customer complaints, which would now be handled by others in the company.

But he came to mind last week when an annual list of “top CEOs” came out, this time from Glassdoor, the career site where employees can post anonymous reviews of their companies.

The list ranked bosses in the US, UK, Canada, France and Germany over the 12 troubled months up to May this year, using an internal rating system that measures the quality, quantity and consistency of reviews. 

Among its more notable findings: Microsoft’s Satya Nadella made it on to every country’s list except France, which takes some doing, according to Glassdoor.

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Facebook’s Mark Zuckerberg failed to make it to the list of top 100 US chief executives for the first time since the rankings started in 2013, when he was rated number one, which is also quite a feat.

Other CEOs who made it on to three countries’ lists were Salesforce’s Marc Benioff; Morgan Stanley’s James Gorman and Airbus’ Guillaume Faury.

BUT WE NEED A LIST OF THE WORST

This is all interesting, as were the reasons employees gave for rating these bosses so highly. They didn’t just provide decent pay, good benefits and career progression, many also got points for offering flexible or remote working.