Diana Ser and hubby James Lye launch campaign to help Singapore’s vulnerable

Diana Ser and hubby James Lye launch campaign to help Singapore’s vulnerable

Ser and PR veteran Jansen Siak have kicked off #ShowWeCareSG, and have enlisted Singapore celebrities to help raise money for Com Chest’s Invictus Fund during this COVID-19 crisis.

diana ser james lye christopher lee fann wong
Fann Wong, Christopher Lee, James Lye and Diana Ser are just some of the celebrities that are taking part in the #ShowWeCareSG charity campaign which aims to help the vulnerable elderly, families in need, children with special needs, youth-at-risk and persons with mental health conditions or disabilities. (Photo: Fann Wong/ Diana Ser)

These are unprecedented difficult times and the disadvantaged amongst us are the most vulnerable. If you’re coping relatively fine during this coronavirus crisis, here’s how to help those who aren’t.

TV presenter Diana Ser and public relations veteran Jansen Siak have kickstarted #ShowWeCareSG, a new charity campaign to raise money for the National Council of Social Service’s (NCSS) Invictus Fund.

The fund, which is set up via NCSS’ fundraising and engagement arm Community Chest, will channel all donations to 80 social service agencies that deliver critical services to vulnerable groups in the community.

The beneficiaries will include the elderly, families in need, children with special needs, youth-at-risk and persons with mental health conditions or disabilities.

Besides raising money, the organisers hope to rally Singaporeans to act “so that no one is left behind,” said Ser.

“Truth is, the least privileged are often the ones who are the hardest hit,” she told CNA Lifestyle.

Siak and Ser – along with her husband, former Mediacorp actor James Lye – have all donated their S$600 government payout. The trio hopes this will spur on those, who can comfortably afford to, do the same.

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⁣⁣⁣ Dear all, ⁣⁣⁣ ⁣⁣⁣ As we tackle this circuit breaking period together, I am thankful and grateful for the strong and resilient people that pop up in my feed. I find comfort in their positive outlooks and the heartfelt articles that guide us to find meaning and fortitude.⁣⁣⁣ ⁣⁣⁣ Today, my ecosphere of the entertainment industry is in a quandary. ⁣Musicians, performers as well as all related services such as dancers, production teams, artiste management, stylists who rely on gigs and adhoc jobs find themselves jobless and incomes hard hit. ⁣⁣⁣ ⁣⁣⁣ Beyond my industry, there will be many many more affected. This will be especially so for lower income families with children and elderly, as well as the vulnerable disabled and single elderly.⁣⁣⁣ ⁣⁣⁣ I will like to appeal to all Singaporeans to unite and give. Your assistance will be forwarded to 80 social services via The Invictus Fund, to those most in need. Those who can and are able, let us give.⁣⁣⁣ ⁣⁣⁣ Majulah Singapura!⁣⁣⁣ ⁣ ⁣ ————⁣⁣⁣ ⁣⁣⁣ 亲爱的大家, ⁣⁣⁣ ⁣⁣⁣ 在这个阻断措施期间,让我们坚强及过得有意义。谢谢每一位鼓励人心的你我,传达更多的正能量。⁣⁣⁣ ⁣⁣⁣ 今天我们的音乐圈子即将面临重大的考验。音乐老师们,表演者,舞者,企划组,艺人经纪,妆发服等相关;尤其是没有固定收入的都一片茫然, 工作遥遥无期。⁣⁣⁣ ⁣⁣⁣ 除了娱乐圈,其他行业更受到各种动荡。最受打击的,将会是低收入家庭,尤其是有小孩跟年长的家庭。当然也包括残疾人士及精神病患。⁣⁣⁣ ⁣⁣⁣ 我想呼吁所有新加坡人,团结热心募捐。你捐到The Invictus Fund的款项并会转发于80家社会服务组织,给最需要的人士。在这个时候,您的慷慨是他们最需要的动作。⁣⁣⁣ ⁣⁣⁣ Majulah Singapura!⁣⁣⁣ __________⁣⁣⁣ ⁣⁣⁣ The Invictus Fund through ComChest, supports 80 social service agencies.⁣ To donate, go to www.giving.sg/campaigns/_showwecaresg⁣⁣⁣ ⁣⁣⁣ #ShowWeCareSG #SGUnited

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“When I was young, I witnessed my mother crying and when I asked why, she said she only had 10 dollars to feed me and my two siblings for the week,” shared Ser. 

“I kind of know what it is like when the family is trying to make ends meet. I hope this fund raising can help vulnerable Singaporeans such as the low income, the elderly and people with disabilities.”

Siak and Ser have reached out to 80 local celebrities and personalities to help spread the word, including Fann Wong, Christopher Lee, Stefanie Sun, Sharon Au, Yeo Yann Yann, Michelle Chia, Cynthia Koh, Andie Chen and Yoyo Cao.

Siak said that the pair chose NCSS’ Community Chest because the Invictus Fund was a great match for their cause.

“We went for it, given that it is a new fund that needs more awareness and support for,” he said.

Added Ser: “Giving.sg also offers a free platform for fund raising. This means 100 per cent of the donations go to charity, which is a very important consideration for us.”

Visit http://www.giving.sg/campaigns/_showwecaresg if you would like to donate. The #ShowWeCareSG campaign will run until May 14.

#ShowWeCareSg have enlisted the help of Singapore celebrities (Photo collage: Jansen Siak)

Source: CNA/gl