LOS ANGELES: US television network ABC on Tuesday (May 29) cancelled the hit working class comedy Roseanne, after its star Roseanne Barr aimed a racist tweet at a former advisor to Barack Obama.
The 65-year-old sitcom actress - a vocal supporter of President Donald Trump who has used Twitter to voice far-right and conspiracy theorist views - took aim at the aide, Valerie Jarrett, in a post that read: "Muslim brotherhood & planet of the apes had a baby = vj."
After a barrage of criticism on social media, Barr apologised to Jarrett and to "all Americans" for what she called a "joke".
"I am truly sorry for making a bad joke about her politics and her looks. I should have known better. Forgive me - my joke was in bad taste," she tweeted. "I apologise. I am now leaving Twitter."
But her belated mea culpa was not enough for ABC, which said it was pulling the plug on Barr's show over the "abhorrent, repugnant" tweet, which was "inconsistent with our values."
Likewise, Barr's talent agency ICM said its teams were "greatly distressed by the disgraceful and unacceptable tweet."
"Consequently, we have notified her that we will not represent her. Effective immediately, Roseanne Barr is no longer a client," the agency said in a statement.
Roseanne was rebooted in March after a gap of 21 years with Barr's character controversially recast as a Trump supporter.
The show had been renewed for an 11th season after scoring huge ratings and generally positive reviews for its season-10 opener - including from the president who appreciated the new pro-Trump perspective.
"There was only one thing to do here, and that was the right thing," said Bob Iger, the head of ABC's parent company Disney, in a tweet posted moments after ABC pulled the plug.
Reacting to the network's decision, Jarrett herself said she hoped it would trigger a broader discussion on racism in America.
"I'm fine - I'm worried about the people out there don't have a circle of friends and followers who come right to their defense," Jarrett said on MSNBC, where she is taking part in a town hall meeting on the issue later on Tuesday.
"I think we have to turn this into a teaching moment," she said.
Roseanne offered a rare depiction of working-class life on US television, but it also spotlighted Trump supporters, who have been largely ignored by Hollywood.
Barr revealed that the president had called personally to congratulate her on the show's success.
"I've always tried to have it be a true reflection of the society we live in," Barr said of the sitcom in January.
"I feel like half the people voted for Trump and half didn't, so it's just realistic."
Born on Nov 3, 1952, in Salt Lake City, Utah, Barr started out as a stand-up comedian before starring in Roseanne, which made her an overnight star.
Viewers warmed to her depiction of a wise-cracking, sarcastic working-class mother and she was rewarded with three nominations for Emmys - television's equivalent of the Oscars - winning in 1993.
She has also starred in several films, wrote three memoirs and won a second Emmy for The Roseanne Show, a talk show which ran from 1998 to 2000.
But her various private life exploits have garnered just as much attention as her career achievements - including three marriages, all ending in divorce, and an abortive attempt to get into politics.
'SWIFT AND APPROPRIATE'
Barr ran for president with the Green Party and the Peace and Freedom Party in 2012, and voted for Obama before becoming a vocal Trump supporter, saying she wanted him to "shake up" the status quo.
Her various controversies over the years have included a 2009 photoshoot for satirical Jewish magazine Heeb, in which she dressed up as Hitler baking gingerbread cookies.
In 2012 she revealed the home address and phone number of the parents of George Zimmerman, the Florida neighborhood watch coordinator acquitted of murder after shooting dead Trayvon Martin.
They sued unsuccessfully, alleging that Barr had sought to "cause a lynch mob to descend" on their home.
In March, Barr tweeted out a conspiracy theory falsely accusing David Hogg, a survivor of the Marjory Stoneman Douglas High School shooting in Florida, of giving a Nazi salute at a march.
The backlash to her latest tweet was swift, with public figures from actors Rosie O'Donnell and Don Cheadle to CNN analyst April Ryan and civil rights activist Al Sharpton calling out Barr.
African-American comedian Wanda Sykes, a consulting producer on Roseanne, announced before the cancellation that she would not be returning to the show in any case.
"We welcome the swift and appropriate action taken by ABC and hope it sends a message that the promotion of hatred and bigotry will not be accepted by our nation's entertainment industry," said Nihad Awad of the Council on American-Islamic Relations.