After Dynamite comes Butter. K-pop sensation BTS announced on Tuesday (Apr 27) that it will release its second English-language single titled Butter on May 21.
The song is set to be a “dance pop track brimming with the smooth yet charismatic charm of BTS”, according to the band’s label BigHit Music.
Their first English single, Dynamite, made history by becoming the first song by an all-South Korean act to debut at No 1 on the Billboard Hot 100 chart. BTS also became the first K-pop group to be nominated for a Grammy when it scored a nod in the best pop group performance category at this year’s ceremony.
To mark the announcement, the group held an hour-long livestream on YouTube featuring a slab of butter bearing the BTS logo that eventually melts into the shape of a heart.
BTS fans are undoubtedly excited about the new music although some have expressed sadness that the new track will be in English. One Twitter user called Vincent wrote that although he was “hyped for Butter”, he was also a little sad that it’s not in Korean. He said: “(I know) people are gonna come at me saying I’m ungrateful or whatever, but look at the bigger picture. If the music industry wasn’t centered around America + English, would they feel the need to sing in English??”
Others have chosen to focus on the positive aspect, that is, new music from their idols. Twitter user Fatima wrote: “I am blocking out negativity/downers when it comes to butter. bts are comfort & joy for me, and I’m looking forward to a fun new song from them and I’m excited to see what they’re doing with it.”