Catch 'em all: Shu Uemura teams up with Pokemon for makeup line

Catch 'em all: Shu Uemura teams up with Pokemon for makeup line

The limited edition Pikashu collection is hitting stores islandwide on Nov 1 but you can check out the pre-launch at Tangs on Oct 25.

Pikashu hero image
The Pikashu collaboration between makeup brand Shu Uemura and Pokemon, (Photo: Shu Uemura/©2019Pokémon)

Love Pokemon and makeup? Then you’re really going to love this upcoming new release from Shu Uemura featuring the most recognisable Pokemon of all – Pikachu.

And the name of this electrifying tie-up? Pikashu – where “Pika” stands for the electric sparkling sounds in Japanese and “shu” is short for Shu Uemura.

Pikashu image 2
Pikachu has festive makeup on. (Photo: Shu Uemura/©2019Pokémon)

You can get your hands on the Pokemon-themed makeup set at the pre-launch at Shu Uemura Tangs at Tang Plaza counter and from Oct 25. The collection will launch islandwide on Nov 1.

This special collaboration is a seasonal limited edition with each item encased in a special gold package.

Pikachu appears in dazzling gold with festive makeup, orange cheeks, red lips and purple eyes.

This isn’t the first time the brand has collaborated with a pop culture phenomenon. In 2017, it released a Super Mario Bros collaboration collection.

The Pikashu collection includes lipsticks, eye shadow palettes, makeup brushes and special packaging of their skincare products. Here are a few picks from the exclusive line.

Pikashu cleansing oil
The iconic Ultime8 Sublime Beauty Cleansing Oil is available in two quantities: S$165 for 450ml and S$65 for 150ml. (Photo: Shu Uemura/©2019Pokémon)
Pikashu eye shadow
Pikashu Eye Palette Thunder Shock ($123) with 12 shades of eye shadow. (Photo: Shu Uemura/©2019Pokémon)
Pikashu eyelash curler
The electric gold Pikashu premium eyelash curler is designed to easily catch even the shortest of eyelashes. It goes for S$30. (Photo: Shu Uemura/©2019Pokémon)
Pikashu image 3
And finally, you’ll need the Pikashu premium makeup box to store ‘em all at S$580. Available exclusively at ION flagship boutique and Bugis boutique. (Photo: Shu Uemura/©2019Pokémon)

These playful designs are sure to perk up any dressing table.

Source: CNA/sr