SINGAPORE: She is one of the fastest rising names in the indie and electronic music scene in Singapore, having recently signed on with Universal Music Singapore alongside Gentle Bones and Charlie Lim. She has also been featured on tracks by European electronic house producers like Felix Jaehn and KRONO, landed more than 10 million plays on Spotify and had her first single Sticky Leaves selected on NPR’s All Songs Considered playlist. Her latest single Paris 12 recently earned her a coveted slot on Spotify Spotlight on 2016 Featured Artist.
Now you can add American music label artist to singer-songwriter Linying’s growing list of achievements.
Nettwerk Music Group has signed the 22-year-old Singaporean to its label roster, and will officially handle all her releases in North and South America. The indie-electronic darling is in very good company, seeing how the US powerhouse label boasts a current roster that includes Passenger and Sinead O’Connor while artiste-managing the likes of Mike Posner, Fun’s Nate Ruess and Stereophonics. The storied group also has a very successful track record of breaking out musical artists, having introduced North America to heavyweights like Coldplay, Sarah McLachlan and Dido. Linying is the first Singaporean to sign to the label.
Nettwerk CEO Terry McBride said in a press release that there is a unique dynamism in Linying that few artists possess. “For me, music is about emotion, and Linying delivers on that experience,” said McBride. She is a very special artist, and we are excited to be her label partner for North and South America.”
Linying who is currently in Berlin on tour with German DJ and music producer Felix Jaehn told Channel NewsAsia that it all still “feels surreal”.
“I'm grateful and a little bit dazed to be so closely associated with so many acts that I love,” she said. “I haven't been doing music for very long, so things like signing to Nettwerk and being label-mates with Father John Misty don't feel ordinary to me just yet. It feels surreal!”
She also shared that her fast-rising career has been “outside of deliberate action and deliberate planning”.
“What I think is important (and possible) to plan for, and where I'm looking forward to working with Nettwerk, is directing everything that surrounds the music and working out the best way to deliver it,” she continued.
So what does being signed on to a US label signify for a Singapore girl and the local music industry as a whole?
“I guess what this signing indicates most starkly to me is the potential appeal of my music to people outside of the country, and I think the same can be said for what's happening for other Singaporean English acts as well,” she said. “Myrne is one of them whose music I really enjoy. It's also been exciting to see Singaporean acts - friends I've known for years, like Gentle Bones and Sam Rui, build such avid fan bases locally, where local music had never before this even been mainstream. It's so remarkable, and makes me look forward to seeing what else is to come.”
Linying will release her debut EP, Paris 12 on Sep 30 and will next perform in Singapore at the Neon Lights Festival on Nov 27.