Need more motivation to get healthy? How about scoring up to 3GB of free data just by walking? Singtel has partnered AIA to launch a new wellness platform called StepUp. It’s part of the telco’s My Singtel app and is available to postpaid Combo, XO and SIM-only customers.
Customers will earn points based on the number of steps they take daily. The more steps, the more cumulative points will be awarded. The maximum number of points per day is 100 for 10,000 steps. A customer who achieves a daily goal of 10,000 steps a day for a month will get 3,000 points, which is equivalent to 3GB of local data.
Someone who gets between 5,000 and 7,000 steps daily for a month will earn 1,800 points, which can be used to redeem 1GB of free data worth 1,000 points.
Yuen Kuan Moon, CEO, Consumer Singapore, Singtel said: “We want to encourage healthy lifestyles and wellness, and with StepUp, customers will be rewarded for their efforts to keep fit. We are always trying to find ways to offer customers products, services and perks to complement their digital lifestyles. Our partnership with AIA marks a shared commitment to champion the importance of staying active for life.”
The platform will also offer lifestyle rewards from AIA and other partners, on top of wellness, fitness and nutrition content.
To start their journey to health (and other rewards), customers only need to log into their My Singtel app, activate StepUp and sync their steps from their smartphones. They can then keep track of how many steps they have taken.
To celebrate the launch, customers who clock 10,000 steps a day at least once from now until Aug 31 will stand a chance to win an Apple Watch Series 4 or Samsung Galaxy Watch.
In addition, from Aug 1, Singtel customers can also take on the AIA Vitality Challenge on StepUp to claim movie tickets, gourmet coffee and ride-hailing vouchers. They can also look forward to more reward options in the coming months, such as a free Diet & Sports DNA kit by GeneLife and other items from Puma and SingSaver.
Singtel’s strategic partnership with AIA is the first of its kind between the two companies.
Patrick Teow, CEO of AIA Singapore said: “Through leveraging Singapore’s digital advantage, our common shared value is to make a real difference in people’s lives, particularly when Singaporeans are spending more time on their digital devices such as their mobile phones and living sedentary lives. With StepUp, individuals and families can now take charge of their own health and integrate more active lifestyle habits into their daily lives.”