Local sneaker brand launches sneakers designed by seven K-pop stars, including Girls’ Generation and EXO members

Local sneaker brand launches sneakers designed by seven K-pop stars, including Girls’ Generation and EXO members

The shoes will launch in August on the Ysneakers online site.

Ysneaker sneakers Girls Generation Taeyeon K pop Korean star
Girls' Generation's Taeyeon during the sneaker design process for Ysneakers. (Photo: Ysneakers)

SINGAPORE: Local sneaker brand Ysneakers is collaborating with seven K-pop stars, including members of Girls’ Generation and EXO, to launch a limited edition capsule collection of luxury sneakers.

Taeyeon, Sunny, Yuri and Hyoyeon of Girls’ Generation and Chen, Baekhyun and Xiumin of EXO (EXO-CBX) have each designed two pairs of sneakers – one low-top and one high-top – for the brand.

The range also comes with special, limited edition gifts: Customers who purchase a Girls’ Generation member’s design will receive an exclusive photo card of the artiste who created it, while those who purchase an EXO member’s design will get a photo reel of his behind-the-scenes design process. They will also receive an exclusive wooden shoe tree and a warranty card printed with the signature of the artiste. 

Ysneaker sneakers Chen EXO K pop Korean star
EXO's Chen during the sneaker design process for Ysneakers. (Photo: Ysneakers)

1,000 pairs per design will be available globally for pre-order on Jul 25. Prices start from US$349 (S$475) for a pair of low-tops and US$419 for a pair of high-tops. The sneakers will launch officially on Aug 16 at the Ysneakers website.  

Ysneakers is a recently launched online brand offering fully customisable, made-to-order sneakers.

The collaboration is a tie-up with Astell & Aspr, a digital lifestyle brand under Korean entertainment company SM Entertainment.

Source: CNA/my

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