29 Jun 2018: The Business of Branding at the World Cup

The ABF Podcast

Listen
The ABF Podcast

The ABF Podcast

29 Jun 2018: The Business of Branding at the World Cup

Are global companies which have invested millions in branding and sponsorship at one of the world’s biggest sporting events getting bang for their ...

Subscribe in Apple Podcast Download

Bookmark

The ABF Podcast

29 Jun 2018: The Business of Branding at the World Cup

(Updated: )

Are global companies which have invested millions in branding and sponsorship at one of the world’s biggest sporting events getting bang for their buck?

Related Episodes

The ABF Podcast
Media playtime
39:40minutes
The ABF Podcast

19 Jan 2018: Apple's Billions, Bitcoin and the A380's Turbulent Times

A lively discussion on Apple's decision to bring back billions in overseas cash (03:48), whether to jump on the Bitcoin bandwagon after the ...
The ABF Podcast
Media playtime
24:42minutes
The ABF Podcast

26 Jan 2018: Dual-Class Shares and the New Trans-Pacific Partnership

To attract listings, the Singapore Exchange will allow controversial dual-class shares. How should minority investors' concerns be addressed?
The ABF Podcast
Media playtime
25:56minutes
The ABF Podcast

2 Feb 2018: SIA's Digital Direction and Falling iPhone Sales

Will Singapore Airlines' focus on digital innovation help it become #1 again? Also, should we be concerned about Apple's future as iPhone sales ...
The ABF Podcast
Media playtime
28:28minutes
The ABF Podcast

9 Feb 2018: Market Madness and the Impact of Long-Range Jets

An analysis of the markets after a week of wild swings. And should transit hubs like Singapore and Dubai worry about the introduction of ultra ...
The ABF Podcast
Media playtime
28:34minutes
The ABF Podcast

15 Feb 2018: Attracting Tourists and Reviving the Retail Scene

The number of tourists visiting Singapore has hit a new high, but how do we keep them coming back? And what can Singapore do to revive its retail ...
The ABF Podcast
Media playtime
28:42minutes
The ABF Podcast

23 Feb 2018: Investing in Top Timepieces and Promoting Productivity

With demand for luxury Swiss watches hitting a 5-year high, is a top-tier timepiece a good investment? Also, Australian tax office staff have been ...
The ABF Podcast
Media playtime
24:25minutes
The ABF Podcast

2 Mar 2018: A Study of Smartphones

We ask if the latest offerings from the 2018 Mobile World Congress, such as the Samsung Galaxy S9, will help boost falling smartphone sales. Guests:
The ABF Podcast
Media playtime
28:36minutes
The ABF Podcast

9 Mar 2018: Are Electric Cars the Way to Go?

Sales of electric cars are accelerating, but what happens when the battery runs out? Also, will autonomous vehicles become mainstream by 2025 (20:15)?
The ABF Podcast
Media playtime
25:02minutes
The ABF Podcast

16 Mar 2018: A Measure of Master's Degrees

What is the best way to put your career in the fast lane to success? An MBA, a specialist master’s degree, or neither? Guests: Nilay Khandelwal, ...
The ABF Podcast
Media playtime
26:14minutes
The ABF Podcast

23 Mar 2018: On Board the En Bloc Bandwagon

En bloc fever is back in Singapore, with the sale of the Pacific Mansion condominium set to turn its owners into millionaires. We ask experts why ...
The ABF Podcast
Media playtime
35:49minutes
The ABF Podcast

6 Apr 2018: Paying Top Dollar for Tech Talent

Japanese e-commerce company Start Today Co. has offered to pay "genius" tech experts almost a million dollars a year. Is this the new normal?
The ABF Podcast
Media playtime
29:29minutes
The ABF Podcast

13 Apr 2018: Digital Dystopia

CEO Mark Zuckerberg has admitted to Congress that Facebook collects data on non-users too. Do we have any control over our data? Guests: Alex ...
The ABF Podcast
Media playtime
26:48minutes
The ABF Podcast

20 Apr 2018: Motivating Millennials

Companies in Singapore are reinventing their strategies to hire and retain millennial workers. Are they high-maintenance or just misunderstood? ...
The ABF Podcast
Media playtime
17:45minutes
The ABF Podcast

27 Apr 2018: Engendering Gender Equality

A new report has ranked Singapore 3rd out of 18 Asia Pacific countries for gender equality at the workplace. What have we got right, and how can ...
The ABF Podcast
Media playtime
21:12minutes
The ABF Podcast

11 May 2018: Is Retirement Redundant?

With life expectancy rising, is retirement becoming redundant? And how can we make the most of a career change later in life?  Guests: Diana Low, ...
The ABF Podcast
Media playtime
25:06minutes
The ABF Podcast

18 May 2018: Investing in Art

A portrait by the modernist master Amedeo Modigliani has sold for over US$157m – rising nearly six times in value. But experts say you don’t have ...
The ABF Podcast
Media playtime
26:27minutes
The ABF Podcast

25 May 2018: Why Robots Will Not Rule the World

China’s internet censors are the latest to be replaced by artificial intelligence, but experts say there’s no need to worry about rise of the robots.
The ABF Podcast
Media playtime
30:09minutes
The ABF Podcast

1 Jun 2018: Kuala Lumpur-Singapore High Speed Rail

The KL-Singapore High Speed Rail project looks to be in doubt. We examine the implications of this for Singapore and Malaysia. Guests: Ku Swee ...
The ABF Podcast
Media playtime
24:03minutes
The ABF Podcast

8 Jun 2018: Blue Skies Ahead for the Aviation Industry?

Will it be a smooth ride for global carriers when it comes to profits this year? Find out what's the outlook for the aviation industry, and ...
The ABF Podcast
Media playtime
28:30minutes
The ABF Podcast

22 Jun 2018: Bank for International Settlements Bashes Cryptocurrencies

Some say cryptocurrencies will never reach mainstream status and cannot work as money. Two financial experts with opposing views debate the issue.
The ABF Podcast
Media playtime
25:44minutes
The ABF Podcast

6 Jul 2018: Bike-sharing Businesses - From Boom to Bust

With three dockless bike-sharing companies closing down in Singapore, we find out whether it is a viable business model.  Guests: Nitin ...
The ABF Podcast
Media playtime
31:06minutes
The ABF Podcast

13 Jul 2018: Are Corporations Sincere About Sustainability?

Starbucks will eliminate plastic straws from all its outlets by 2020. Are sustainability strategies an essential part of doing business? Guests:
The ABF Podcast
Media playtime
30:59minutes
The ABF Podcast

20 Jul 2018: Making Money from Social Media

20-year-old American reality TV star Kylie Jenner is almost a billionaire after creating an online beauty empire that is supported by millions of ...
The ABF Podcast
Media playtime
21:35minutes
The ABF Podcast

27 Jul 2018: Coping with Cyberattacks

After a series of cyberattacks in Singapore, we ask cybersecurity experts what organisations should do to protect themselves. Guests: Sid ...
The ABF Podcast
Media playtime
25:59minutes
The ABF Podcast

3 Aug 2018: Trends in Tech Stocks

Apple has become the world’s first trillion-dollar company, but shares of other tech companies took a beating this week. In this week’s Asia ...
The ABF Podcast
Media playtime
25:06minutes
The ABF Podcast

17 Aug 2018: Making this Singapore Sale Great Again

Retail sales at Singapore's department stores decreased in June, despite the Great Singapore Sale. Does the campaign needs to be revamped or retired?
The ABF Podcast
Media playtime
29:54minutes
The ABF Podcast

24 Aug 2018: The Problem with Crazy Rich Asians

Crazy Rich Asians may be a romantic comedy, but James Crabtree, Associate Professor in Practice at the Lee Kuan Yew School of Public Policy and ...
The ABF Podcast
Media playtime
30:58minutes
The ABF Podcast

31 Aug 2018: The Lucrative World of eSports

Find out how eSports or competitive video gaming can be a viable and profitable career. Guests: Professional gamer Amos Ker aka Quatervois and ...
The ABF Podcast
Media playtime
28:23minutes
The ABF Podcast

7 Sep 2018: Trust Funds - When a Will is Not Enough

Wealth managers and estate planners explain why you might want to set up a trust fund even if you are not crazy rich. Guests: Keon Chee, Estate ...
The ABF Podcast
Media playtime
32:28minutes
The ABF Podcast

14 Sep 2018: Lehman Brothers' Collapse - 10 Years On

Has enough been done to prevent a repeat of the global financial crisis? Experts assess the state of the global banking system. Guests: David ...
The ABF Podcast
Media playtime
30:31minutes
The ABF Podcast

21 Sep 2018: Why Sentosa's Landed Property Prices are Lower

Landed property prices at Singapore's premier waterfront community, Sentosa Cove, are at their lowest since 2009. Are new property cooling ...
The ABF Podcast
Media playtime
45:38minutes
The ABF Podcast

28 Sep 2018: Jho Low and Lessons from the 1MDB Scandal

Tom Wright, co-author of Billion Dollar Whale, discusses what motivates Jho Low – the alleged mastermind behind the misappropriation of billions ...
The ABF Podcast
Media playtime
30:05minutes
The ABF Podcast

4 Oct 2018: Technology Transformation in the Food and Beverage Sector

How technology is helping restaurants in the tough F&B industry, which could spell better service for you. 
The ABF Podcast
Media playtime
34:52minutes
The ABF Podcast

18 Oct 2018: Surviving 18 Hours on Singapore Airlines

Singapore Airlines has relaunched the world’s longest non-stop flight with new, ultra long range jets. Our reporter and an expert discuss seat ...
The ABF Podcast
Media playtime
30:21minutes
The ABF Podcast

12 Oct 2018: Is retiring on $3,000 a month really enough in Singapore?

We ask two financial consultants what income would give you a comfortable retirement and how we can achieve that goal. Guests: Patrick Chang, ...
The ABF Podcast
Media playtime
27:16minutes
The ABF Podcast

26 Oct 2018: Outlook for Singapore’s Private Residential Property Sector

How the en bloc market has been affected by cooling measures, and whether new rules mandating larger condos will spell the end of shoebox units. 
The ABF Podcast
Media playtime
26:45minutes
The ABF Podcast

1 Nov 2018: Driving Demand for Electric Vehicles

Experts discuss whether battery technology and charging infrastructure are at a stage where electric vehicles can become mainstream. 
The ABF Podcast
Media playtime
43:35minutes
The ABF Podcast

8 Nov 2018: Investing in Wine and Whisky

Experts explain why buying these liquid assets at auction sometimes can be a bad idea, and why investment wines should not be kept at home. 
View all Episodes

recommended podcasts

Conversation With Thumbnail
Media playtime

Conversation With

"Conversation With" is Channel NewsAsia's flagship one-on-one interview programme that has run for over 18 years. The primetime interview show ...