IMDA partners SPH to produce short form digital video content

IMDA partners SPH to produce short form digital video content

The programmes will have a focus on local content produced in both English and Mandarin, as part of a pilot Public Service Broadcast (PSB) initiative.

SINGAPORE: The Info-communications Media Development Authority (IMDA) is partnering Singapore Press Holdings (SPH) to produce and distribute video content on the company's multimedia platforms.

The programmes will have a focus on local content produced in both English and Mandarin, as part of a pilot Public Service Broadcast (PSB) initiative, announced IMDA and SPH in a joint press release on Wednesday (Nov 23).

Key themes covered include current affairs, culture, sports, entertainment and lifestyle. Each episode will be three to eight minutes long.

"It will give our local content creators the opportunity to create comedies, infotainment programmes that Singaporeans can view anywhere, on the move, anytime that they want," said IMDA's chief executive, Gabriel Lim, at the Singapore Media Festival on Wednesday.

The first series, called InstaScram, launches on Nov 25 on SPH sites such as AsiaOne and STOMP. The fortnightly programme is a local travel show that features "Instagram-worthy" heritage locations around Singapore that are inspired by viewers.

There will also be a Chinese-language animation series titled Why It Matters, that explains major global issues and trends, and their relevance to and potential impact on Singaporeans.

Source: CNA/gs

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