SINGAPORE: Mediacorp’s content marketing unit Brand Studio has teamed up with the South Australia Tourism Commission to showcase the best that South Australia has to offer for well-travelled singles and young couples in a three-month campaign.
The campaign saw Brand Studio create a digital guide with multi-media content, which has been featured on a range of Mediacorp platforms, such as todayonline, Class95's Facebook page, radio station Lush 99.5 and lifestyle magazine 8DAYS.
The series of travel-related content became some of the most-read lifestyle stories on todayonline. This follows the positive reception towards Brand Studio’s digital solutions for brands including Uniqlo and MasterPass by MasterCard last year.
The Uniqlo campaign, which ran last September, racked up more than 234,000 views on the brand’s Facebook and YouTube pages within four weeks.
“We’re thrilled to see positive results from the bespoke campaigns and original multi-media content we’ve created in collaboration with our clients,” said Mr Phin Wong, head of Brand Studio. “Supported by Mediacorp’s breadth of customer touchpoints, Brand Studio is helping our clients to build their brands and develop deeper connections with their audiences,” he added.
Brand Studio was set up in April last year to provide content-based, data-driven solutions for advertisers by creating high-quality original content that engages target audiences across the full range of the company’s media platforms.
Read the original TODAY report here.