SINGAPORE: The number of children who used social media in 2015 saw a sharp jump from the previous year, according to a study by the Media Development Authority (MDA).
MDA revealed the findings from the Zero-to-Fourteen Consumer Experience Study on Thursday (Jul 14). The study, conducted from November to December 2015, surveyed 1,200 Singapore Citizens and Permanent Residents aged 0 to 14, with the parents of those aged 0 to 6 years old answering on their behalf.
According to MDA, 65 per cent of children surveyed used social media in 2015, compared to 49.8 per cent in 2014.
A total of 79.8 per cent of children surveyed used the Internet last year, and on average, they started going online at 6.1 years old, according to the study.
Smartphones were used by 86.1 per cent of children to access the Internet, while 78.3 per cent of respondents used tablets. Handheld video game players were also a popular choice for going online, with 74.5 per cent of those surveyed using it.
In a separate study, MDA found that children below six years old preferred watching videos on a tablet, while those between 11 and 14 years old preferred smartphones and computers. Multitasking on a second screen was also common among those aged 11 to 14 who viewed online videos, with 58 per cent of respondents stating they do so.
When it came to traditional television, watching Mediacorp channels remained the top media activity for children, according to MDA. On average, children spent 0.9 hours per day watching Mediacorp channels, while children aged six and below spent the most time watching non-Mediacorp and Pay TV content.
Okto was the most often-watched channel of those who watched Mediacorp programmes, which made up 59.8 per cent of respondents, MDA said.