SMU student club recalls condom promotion email

SMU student club recalls condom promotion email

SMU condom promo
Screengrab of the promotion which was recalled an hour after it was sent out. 

SINGAPORE: An email offering Singapore Management University (SMU) students discounts for condoms was recalled on Monday (Sep 25), an hour after it was sent out. 

The email offered SMU undergraduates "an exclusive 10% discount" off Durex, Okamoto and Sagami condoms if they use a coupon code "SMU2017" on Happy Mail, a local online condom store. 

The tongue-in-cheek promotion which was sent at around 9pm read: "Study hard, play even harder!" 

About an hour later, SMU Bizcom, the business development arm of the SMU Students' Association, recalled the email. 

"We hereby apologise for the mistake in sending out the previous emails and are deeply sorry for any inconvenience caused," it said. 

In response to Channel NewsAsia's queries, an SMU spokesperson said Bizcom occasionally receives requests from vendors and merchants to send out electronic mailers to undergraduates for a nominal fee. 

There are rules in place prohibiting the dissemination of mailers by certain companies such as those selling alcohol tobacco and condoms, added the spokesperson, but a newer member of Bizcom "did not read the rules carefully" before issuing the mailer. 

SMU also explained that the president of Bizcom had tried to recall the mailer but was unsuccessful, resulting in the one hour delay. 

Source: CNA/ad

Bookmark